ServicesWeb design

Websites that work.From one page to a growth engine.

We design and build sites for every stage. Start with a single page that gets you found, or go all the way to automated blog posts, SEO, competitor research, scroll-driven animation and custom integrations.

Email admin@mastersoftware.io. A team member will respond within 24 hours.

lightmaster.io
The LightMaster website: Book more lighting jobs
usesolmate.app
The Solmate website: Tan smarter, together
mastersoftware.io
The redesigned mastersoftware.io home page

How simple, how complex

Start simple.Go as far as you like.

Five levels of website. Each one builds on the last, so you can start small and add more later.

  1. One-page site

    Everything on one scroll.

    • Your offer, photos and contact details
    • A contact or booking form
    • Fast on every phone
    • Good for a launch or a single offer
  2. Business website

    Pages you can edit yourself.

    • Service, about and contact pages
    • A content editor for text and photos
    • A blog with categories
    • Analytics from day one
  3. Growth site

    Built to be found and to sell.

    • Technical SEO and structured data
    • AI blog drafts with human review
    • Competitor and keyword research
    • Landing pages and conversion tracking

    Like lightmaster.io

  4. Experience site

    Motion that tells the story.

    • Scroll-driven animation
    • Interactive product demos
    • Real screens in device frames
    • Calm for anyone who turns motion off

    Like this site

  5. Web platform

    A site that runs part of the business.

    • CRM and booking integrations
    • Payments and online stores
    • Member portals and logins
    • Custom APIs and dashboards

Scroll-driven animation

Scroll, and it builds.This section is the demo.

Animation tied to scrolling turns a long page into a story. Keep scrolling and the page below puts itself together. Anyone who turns motion off sees it finished.

  1. Grid
  2. Nav
  3. Headline
  4. Photo
  5. Sections
  6. Publish
An illustrative page for a made-up company, drawn in code.

What we can include

Everything a good site needs.

Every site gets the basics done right. Growth, experience and platform features stack on top when you need them.

Growth

Technical SEO

Clean page titles, structured data, sitemaps and fast pages, so search engines can read and rank every page you publish.

Growth

Content SEO

Pages and posts planned around what your customers actually search for, written to answer their questions.

Growth

Automated blog engine

AI drafts posts from topics you pick. Your team edits and schedules them, so the blog stays fresh without eating your week.

Growth

Competitor research

We track the sites you compete with and the keywords they win, then plan pages that go after the same searches.

Growth

Analytics and conversion tracking

See which pages, ads and posts turn visitors into calls, quote requests and bookings.

Experience

Scroll-driven animation

Sections that move as visitors scroll, like the demo on this page, with a still version for people who turn motion off.

Platform

Custom integrations

Connect your CRM, booking calendar, payments or inventory, so leads and orders land where your team already works.

Business

Forms and booking

Contact, quote and booking forms that send each lead to your inbox or CRM, with spam filtering built in.

Business

Easy editing

A content editor for text, photos and posts. Change your hours or add a finished project without calling a developer.

Every site

Speed and Core Web Vitals

Right-sized images, lean code and fast global hosting keep pages quick on a phone. Visitors notice, and so does Google.

Every site

Accessibility

Readable contrast, keyboard navigation and screen reader labels, so everyone can use your site.

Every site

Hosting and security

HTTPS on every page, managed hosting and regular updates. We set it up and keep it running.

Automated blog

A blog that keeps up.Drafted by AI. Approved by you.

Regular posts help customers find you, but few owners have time to write them. We set up a pipeline that researches, drafts and schedules. Your team makes the final call on every post.

  1. 01

    Research

    Track the competitors and keywords that matter in your market.

    Watching

    greenway.example

    yardpro.example

    Keywords

    lawn aerationpatio paversdry-summer plants
  2. 02

    Topics

    AI suggests post ideas, each with the reason it could rank.

    • When to aerate your lawn
    • Pavers or concrete for a patio?
    • Plants that handle a dry summer
  3. 03

    Draft

    Pick a topic and AI writes the first draft in your voice.

    AI draft1,240 words

    Pavers or concrete for a patio?

  4. 04

    Review

    Your team edits, checks the search title and approves it.

    fieldstone.example › blog

    Pavers vs. Concrete: Which Patio Lasts Longer?

    Cost, upkeep and how long each one lasts.

    Title 46 / 60Approve
  5. 05

    Publish

    Posts go out on schedule and the sitemap updates itself.

    MTWTF

    Tuesday, 9:00 AM

    • Scheduled
    • Added to the sitemap
LightMaster app icon

We built this pipeline for LightMaster's marketing site. Its admin tracks competitors, suggests topics, drafts posts with AI and schedules them. Yours can work the same way, set up so nothing goes live until your team approves it.

Our sites

Sites we've
shipped.

Three of our own, each built for a different job. All three are live.

lightmaster.io
The LightMaster website: Book more lighting jobs
Growth site

lightmaster.io

The marketing site for LightMaster. Monthly and yearly pricing, comparison pages, a blog run from its own admin, and Lumen, an AI chat that answers buyers' questions.

Visit lightmaster.io
usesolmate.app
The Solmate website: Tan smarter, together
App launch site

usesolmate.app

The launch site for the Solmate iPhone app. It tells the story, walks through the features and sends people to the App Store.

Visit usesolmate.app
mastersoftware.io
The redesigned mastersoftware.io home page
Experience site

mastersoftware.io

You're on it. Scroll-driven type, sticky product stories and real screens from the apps we build.

See the home page

The process

How a site comes together.

  1. 01

    Scope and quote

    We learn what the site needs to do, then send a written plan and quote.

  2. 02

    Design

    You approve real page designs at phone and desktop size before we build.

  3. 03

    Build

    We build it fast and accessible. You review progress on a private preview link.

  4. 04

    Launch

    We connect your domain, redirect old pages, set up analytics and go live.

  5. 05

    Grow

    New pages, posts and improvements, for as long as you want us around.

Questions? Answers.

How much does a website cost?

It depends on the scope. A one-page site and a web platform are very different projects. After a short call we send a written plan and quote, so you know the price before any work starts.

How long does it take?

A one-page site can be ready in days. A growth site or web platform takes longer. Your written plan has the timeline, and you can watch progress on a preview link the whole way.

Who writes the content?

You can, we can, or we split it. We can draft page copy from a call with you, and the automated blog drafts posts for your review. You approve every word before it goes live.

Can you take over my existing site?

Yes. We can redesign it, rebuild it on a modern stack, or improve what's there. When a site moves, we redirect the old addresses so existing links keep working and search engines can follow the move.

Will you get me to the top of Google?

No one can promise a ranking, and you should be wary of anyone who does. We build sites search engines can read easily, fix technical problems and publish useful content on a schedule. Results build over months, and we track them with you.

Where is the site hosted?

Usually on Vercel, which serves pages quickly from locations around the world. We can set up the domain and hosting accounts in your name, so you own them, and we handle the setup and updates.

Can I edit the site myself?

Yes. We set up a content editor for the pages and posts you change often, so updating text, photos or a blog post doesn't need a developer.

Let's build your site.

Tell us what it needs to do. A team member will respond within 24 hours.